MOST NEW IDEAS, WHEN IMAGINED OVER SHARED COFFEE OR WITH FRIENDS OVER BEERS, OUGHT TO WORK, OUGHT TO MAKE MONEY. HOWEVER, MOST OF THESE IDEAS NEVER FULFILL THEIR POTENTIAL. OFTEN IT IS DUE TO LACK OF FOLLOW THROUGH, LACK OF COMMITMENT, LACK OF GOALS WITH ATTENDANT BENCHMARKS and MILESTONES, AND DUE TO LACK OF DEADLINES.