NOTHING DIFFERENTIATES A NEW, 2021 FORD F-150 RAPID RED COLORED SUPERCAB (WITH SPECIFIC OPTIONS) FROM ALL OTHER NEW, 2021 FORD F-150 RAPID RED COLORED SUPERCAB WITH THE EXACT SAME OPTIONS. THIS INDISTINGUISHABILITY, THIS “SAMENESS” IS SHARED BY PRACTICALLY ALL MASS PRODUCED NEW PRODUCTS.

So, how does one dealership or one store differentiate its products from the exact same products carried by other dealerships and stores? How does one select where to buy these identical products?

Price ( which includes: discounts, rebates, closeouts, floor models, open box, damaged, wholesaled, coupons, and special offers)

Selection of options (yes, my example stated the same options for both choices)

Selection of payment options/payment plans

Availability (on the store shelf, or online)

Proximity of the store or dealership to your home or work

Store hours (advantage goes to online stores open 24/7/365)

Service at the time of sale and service after the sale

Relationships related to the sale as well as relationships outside of the sale

Opportunity to buy other, complimentary or related items

Delivery/Shipping (speed, carefulness, weekends, holidays)

Returns (ease of) and refund policies

Charles Tadros, M.D.

November 5, 2021

Saint Louis, Missouri

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