SHORT TERM THINKING: “HOW MANY HOURS/HOW MANY SHIFTS WILL IT TAKE FOR ME TO BUY THAT?” LONG-TERM THINKING: “IF I BUY THIS NOW, WHAT WILL THIS REALLY HAVE COST ME IF I HAD INVESTED THE SAME AMOUNT OF MONEY (into improving myself, improving my business, understanding real estate, investing in the stock market, etc) FOR THE NEXT 5, 10, OR 15 YEARS?”