ANCHORING IS A TERM USED IN NEGOTIATIONS AND SALES WHERE AN OFFICIAL SOUNDING OR OFFICIAL APPEARING INFORMATION (e.g. PRICE) MARKS WHERE NEGOTIATIONS SHOULD START. A PRIME EXAMPLE IS MSRP (MANUFACTURER SUGGESTED RETAIL PRICE) ON AN NEW AUTOMOBILE’S WINDOW STICKER.

Anchoring may appear to have foundations in objective reality; a reality which is assumed can be shared. However, with a small amount of investigation, it can be revealed that certain assumptions and expectations favor one party over another. Charles Tadros, MD August 31, 2021 Saint Louis, Missouri

WE CAN LEARN FROM SALESPEOPLE, MANY OF WHOM ARE PAID 100% ON COMMISSION, HOW THEY BUDGET AND SPEND WHEN THEIR INCOME IS SO OFTEN UNSTABLE.

Charles Tadros, MD September 22, 2021 Saint Louis, Missouri

ONE OF THE WAYS I HAVE COME TO TRUST VENDORS AND SALESPEOPLE IS WHEN THEY TELL YOU…

to think of the larger, more important picture and not just focus on their need to make the bigger sale. what may be a scam. what positive and negative features may benefit you, or important to recognize. what/when you do not need to buy. what costs too much for the value obtained. how to avoidContinue reading “ONE OF THE WAYS I HAVE COME TO TRUST VENDORS AND SALESPEOPLE IS WHEN THEY TELL YOU…”

IN SALES, THE SALESPERSON WANTS YOU TO SELL THE ITEM TO YOURSELF… FOR YOU TO PAINT A PICTURE WHY YOU NEED THIS ITEM, OR SERVICE NOW, RATHER THAN LATER. SOMETIMES THE SALESPERSON HAS TO IMPART A SENSE OF SCARCITY AND URGENCY TO HELP CLOSE THE DEAL.

Charles Tadros M.D. July 22, 2021 Saint Louis, Missouri